New Line of Women's Shoe Accessories Pamper the Feet

KIWI®, the global leader in shoe care, today introduced a new line of women's fashionable foot care accessories to its extensive array of shoe care products. KIWI® has partnered with fashion expert, Finola Hughes, to unveil the new products that allow women everywhere to wear stylish footwear without having to sacrifice their sexy, stiletto "sole."

The two new products, KIWI® Fresh'ins™ shoe inserts and KIWI® Smiling Feet™ gel cushions, are the latest must-have shoe accessories for fashion conscious women. KIWI® Fresh'ins™ shoe inserts are unique, ultra-thin, disposable shoe inserts with a light fragrance that provide foot freshness throughout the day. KIWI® Smiling Feet™ gel cushions are ultra-comfortable invisible gel cushions that are available in a variety of styles to address common shoe-related problems and help feet stay comfortable and happy in all types of shoes.

"We are thrilled to introduce this new line of women's footcare accessories," said Bob Clark, Director of Marketing - Shoe Care at KIWI®. "KIWI® Fresh'ins™ shoe inserts and KIWI® Smiling Feet™ gel cushions will allow women to wear foot fashions they love without sacrificing comfort. As the global leader and authority in shoe care, we constantly challenge ourselves to create innovative products that meet consumers' needs and we believe women everywhere will agree that these products are long overdue in the marketplace."

A recent survey* conducted by KIWI® amongst women 25 to 49 regarding the importance of shoes, comfort and fashion trends, confirmed that most women are wearing uncomfortable shoes and their feet are suffering! More than eight in ten women (83%) make footwear choices based on fashion trends (as opposed to comfort) and feel that fashionable shoes improve their self image. Additionally, after wearing uncomfortable shoes, more than nine in ten women (94%) spend time and money pampering their feet. The survey also found that men are not the only ones concerned with foot freshness -- 79% of women surveyed were interested in learning how to keep feet smelling fresh all day.

KIWI® has partnered with Finola Hughes, renowned fashion expert and host of The Style Network's How Do I Look, to highlight the importance of great looking shoes and comfortable feet. "Women have a love affair with shoes - from strappy sandals and stilettos to round toed platform boots - we are slaves to the latest fashion trends," said Hughes. "Unfortunately, designers don't take comfort into account when creating the newest looks, leaving women to suffer in silence each season (or buy stock in band-aids). KIWI® Fresh'ins™ shoe inserts and KIWI® Smiling Feet™ gel cushions will finally allow women to wear the latest shoe trends without destroying their feet in the process."

KIWI® foot comfort products, including the new KIWI® gel insoles, are available at major national retailers and many drug stores, grocery stores and shoe repair stores and range in price from $4.00 to $10.00. For additional product information and fashion tips from Finola Hughes, please visit www.kiwiforwomen.com, beginning January 1, 2007.

Since 1906, KIWI® has revolutionized the shoe care industry by helping people around the world clean and polish their shoes quickly and easily. Now KIWI® has entered the shoe comfort category with innovative products that combine functionality and fashion! The brand, which was started in New Zealand with the development of a fine boot polish, has evolved into the most popular shoe polish among consumers worldwide and is traditionally recognized for its iconic round polish tin.

KIWI® is a registered trademark of Saramar, LLC. KIWI® originated in 1906 and has been part of the Sara Lee Corporation since 1984. 2006 marks the 100th anniversary of KIWI®, the most popular shoe polish among consumers in close to 200 countries worldwide. To learn more about KIWI®, please visit www.kiwicare.com. For more information about Sara Lee, please visit their Web site at www.saralee.com.

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• KRC conducted the survey on behalf of KIWI® in October 2006. The survey included 1,000 telephone interviews with a representative random sample of women age 25 to 49 in the United States. The estimated margin of error for responses in the U.S. is +/-3.1 percent at the 95% confidence level.